About Tokyo Localized
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Local Guides Bring Tokyo to Life.
Founded by Dai Miyamoto in 2017, Tokyo Localized offers walking tours in Tokyo and cultural experiences in Asakusa. Operated by Localized Inc., we run tip-based free walking tours, night walking tours, small-group paid tours, food tours, and private tours, alongside tea ceremony and calligraphy experiences.
Our guides live in and love Tokyo. They connect the places you visit with the people, customs, and stories behind them, helping you understand not just what you see, but why it matters.
We bring places to life—and help you leave as a fan of Tokyo and Japan.
Our Story
Dai discovered tip-based free walking tours while studying and traveling abroad. Inspired by how local guides made unfamiliar cities meaningful, he brought the idea home and started Tokyo Localized while continuing his career in finance.
Tokyo Localized introduced the professionally operated, tip-based free walking tour model to Japan. We also pioneered night walking tours in Japan, giving visitors a new way to understand the city through the culture and stories of its streets after dark.
Our free walking tours gave visitors an introduction to Tokyo and Japan through local eyes. Our night walking tours revealed another side of the city, going beyond the neon lights to explain the neighborhoods and nightlife around them.
The guest experience remains at the heart of what we do. Whether it is someone’s first day in Japan or a return visit, we want each tour to change how they see the city.
How We Create Our Tours
We research each neighborhood, explore its streets firsthand, and build routes that connect individual stops into a meaningful story. The aim is not simply to explain a landmark, but to help visitors understand its place in local life.
Guides receive route materials, practical training, and operational support. Shared standards support accuracy, safety, and service, while each guide brings their own voice and perspective. Guest feedback helps us improve the experience.
Creating work for local guides is also part of our purpose: sharing the benefits of tourism with the communities that make these experiences possible.
Part of Localized
Tokyo is where Localized began. Today, Localized Inc. operates Tokyo Localized, Kyoto Localized, Osaka Localized, and Hiroshima Localized.
Each city has its own guides, character, and stories. We share a commitment to experiences rooted in the places and communities we introduce.
Visit Japan Localized to learn more about our company and wider tourism activities.
Contact Tokyo Localized
For general questions, media or business inquiries, and guide applications, please select the relevant inquiry type below.
For guide applications, include your connection to Tokyo, the languages you speak, your availability, and any relevant experience.